Tips for Media Outreach
The media (newspapers, blogs, television and radio) can be one of the most powerful allies and tools for advocates. By working with them one can inform the public, apply political pressure, correct misinformation, and more.
Here are a few simple rules when you communicate with the media:
- Know the issues and the facts
- Personal stories are important
- Keep your message short
- Use clear language and avoid specialized vocabulary or acronyms